Effective home care products built for modern consumers
Labim is an international consumer goods company developing household cleaning products under the My Rabbit! brand. We focus on product performance, strong brand identity, and long-term growth across multiple markets.
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About Labim
Labim is a research and manufacturing company specializing in the development, production, and marketing of household cleaning products for the modern retail and e-commerce market. We create practical and effective products for everyday home care.
  • 9+
    years on the market
  • 30+
    specialists working on product development
  • 300K+
    products sold monthly
  • 4+
    new products currently in development
My Rabbit!
My Rabbit is Labim’s flagship brand in the home care category. Our products are designed to make everyday cleaning and laundry care more efficient, simple, and reliable.
An effective stain remover for all types of fabrics and surfaces. This eco-friendly solution releases active oxygen when in contact with hot water, helping to eliminate stains.
Trendyol
Hepsiburada
A Turkish oxygen bleach specially designed for washing children's clothing. Its hypoallergenic formula is safe for the skin of children and people with allergies.
Trendyol
Hepsiburada
A powerful laundry gel that effectively removes stains while preserving fabric brightness. Perfect for everyday use, leaving clothes soft and fresh.
Trendyol
Hepsiburada
High Quality
We guarantee high product quality through full control at every stage from development to production.
  • Product Development
    We handle the development of all our products in-house. Our team includes an experienced chemist who is involved in every step of the creation process.
  • Equipment
    We use state-of-the-art equipment. A large portion of the production is automated, ensuring consistency and high product quality.
  • Production Area
    The production and warehouse area is 5,500 square feet, allowing us to efficiently manage inventory and expand production capabilities.
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Our Direction
Geography
The company is active in Turkey and the United States.
Products
We are going to launch new products and expand our current lineup.
Development
We are focused on international development and expanding our sales geography.
Sergey Krupkin
Founder and CEO
He leads the company’s strategic development. Under his leadership and entrepreneurial vision, Labim has achieved leading positions in Turkey within just a few years and continues to expand into new markets.
Meet Our Team
A dedicated group of professionals working together to deliver the best for you
  • Tarkan Türk
    Operation Manager
  • Ayse Cekmez
    Brand Marketing Manager
  • Melih Tekden
    E-commerce Manager
  • Arina Kovalchuk
    Brand Operations Manager
Contact Information
+90 (535) 849 78 98
labimusainc@gmail.com
7901 4TH ST N, STE 300, ST. PETERSBURG FL 33702

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Istanbul, Turkey
St. Petersburg, Florida
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